Customer service should be part of your business plan

Although customer service is sometimes viewed as an additional nicety, it is far more important than that. Customer service is integral to building customer satisfaction and loyalty. And no business can survive without customers! In fact, great customer service should be a strategy to build your business, not just a tactic to deal with customers if they should have problems.

We came across this great blog entry, from 1 to 1 Media, entitled The Five Steps to Customer Service as a Strategic Weapon. It is a worthwhile read.

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