Does customer service differentiate you?

We came across a story in the Vancouver  Sun about a Canadian young entrepreneur award winner.  The winner, Shanda Jerrett, runs a retail store that sells rain gear.  She says:

“In the time of a recession, people always want to know they’re spending their money wisely. So, we’re always thinking about service. It’s critical and it’s lost in today’s retail world.”

Customer service  has set Jerrett’s business apart. It has made her store different from other stores. Although we believe every business should have excellent customer service, the truth is many businesses have cut back. So as Jerrett has discovered, having good customer service differentiates you from the competition.

In a recession, it is tempting to make cuts everywhere. However, customers are the lifeblood of any business, and you should think twice before cutting customer service budgets. Keeping your customer service at a high level will help differentiate your business while keeping your customers happy.

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