Eyes on the prize

Perhaps the main reason exemplary customer service is good for the bottom line is that it builds loyalty.

In the new George Clooney film, Up in the Air, Clooney’s character flies on one airline exclusively, with the goal of reaching the most elite frequent flier status. Very few people get there, and there are fabulous rewards to be had.  The movie shows the process of building this type of intense customer loyalty. The airline rewards the frequent flier with perks, trips, special check-ins,  being greeted by name, and in turn, the flier chooses to fly that airline exclusively. It’s a win-win situation.

Strong, attentive customer service begets customer loyalty. It is that simple. Loyalty is the ultimate prize companies are seeking.

In 2010, ARMA will continue to keep our eyes on the prize: your loyalty, and the loyalty of our customers. We know it doesn’t come easy. We work hard to get it and to keep it.

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ARMA wishes our readers a very Happy New Year 2010!


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