Customers do notice and reward service

American Express and the National Retail Federation (NRF) conduct a Customers’ Choice survey to determine the top ten retailers for service.  The survey’s purpose is to recognize excellent customer service and to promote best customer service practices for retail operations.

The ten finalists were:

  • Coldwater Creek
  • HSN
  • JC Penney
  • Kohl’s
  • Land’s End
  • LL Bean
  • Nordstrom
  • QVC
  • Zappos

The number one retailer was determined to be LL Bean,  an award the company has received for the past three years.  Among the many customer service qualities that LL Bean has is its commitment to make it 100% right. You can return any merchandise that you are not 100% satisfied with.

Awards like this one are helpful because they shine the spotlight on the need for best practices in customer service and they highlight the companies that are doing it right.

Do you agree with this survey? Have you had good experiences with these retailers?