It really is simple

Is  business success simple? Not completely. Anyone who runs a business can talk about the myriad issues that come up. But perhaps the strategies for business success are simple. According to a review by Guy Kawasaki published in Open Forum, that is the gist of John Spence’s new book: Awesomely Simple: Essential Business Strategies for Turning Ideas into Action.

The six essential business strategies can be summarized as follows:

  1. A strong vision
  2. Quality team made up of the best people
  3. Transparency and strong communications
  4. A culture where the most important things are done immediately
  5. Disciplined execution
  6. Extreme customer focus

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Please note the last one: extreme customer focus. As Kawasaki says,

At the end of the day, the only critic whose opinion counts is the customer’s, and the company that owns the “voice of the customer,” owns the marketplace.

Focusing on the customer is a simple business strategy that will pay off in market share. It really is that simple. Keep your customers in mind at all times.

To implement this strategy you should start with the question: What will keep my customers happy? Then ask yourself, Is my company structured in a way that will make it easy to keep customers happy?


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